KATO Yuichiro

写真a

Affiliation Department etc.

Organization for Co-Creation Research and Social Contributions

Title

Research Fields, Keywords

-

Graduate School

  •  
    -
    2002.03

    Tokyo Institute of Technology    Doctor's Course  Completed

  •  
    -
    1995.03

    Tokyo Institute of Technology    Master's Course  Completed

External Career

  • 2003.04
    -
    2015.09

      Associate Professor  

  • 1995.04
    -
    2003.03

    Daiko Advertising Inc.   Marketing Div.   Chief Researcher  

  • 1992.04
    -
    1993.04

    Nichirei Corporation   Technical Support Staff  

Field of expertise (Grants-in-aid for Scientific Research classification)

  • Management

 

Papers

  • From goods creation to value creation

    Masaki Niwa and Yuichiro Kato

    Proceeding of Internationa Conference on Information and Social Science   - 158   2014.09  [Refereed]

    Research paper (international conference proceedings)   Multiple Authorship

  • The need for a long-term perspective to defeat risk aversion that prevents the creation of new value in organization

    Masahiro Ono and Yuichiro Kato

    Proceeding of Internationa Conference on Information and Social Science   - 157   2014.09  [Refereed]

    Research paper (international conference proceedings)   Multiple Authorship

  • Change called for towards business creation

    Suguru Nozue and Yuichiro Kato

    Proceeding of Internationa Conference on Information and Social Science     157   2014.09  [Refereed]

    Research paper (international conference proceedings)   Multiple Authorship

  • A framework of policy designing for regional brand building

      48   48 - 65   2007.08  [Refereed]

    Research paper (scientific journal)   Single Author

  • A multi-agent based model for analyzing human cognitive process of advertising information

    Michiaki Iwazume, Yuichiro Kato and Akihito Kanai

    Proceeding of 5th World Multi-conference on Systemics, Cybernetics and Informatics   14   573 - 578   2001.07  [Refereed]

    Research paper (international conference proceedings)   Multiple Authorship

  • Decomposition of Literature Appreciation: A proposal for Literary Computing

    Akifumi Tokosumi, Norikazu Yoshimine, Yuichiro Kato and Naokazu Shinoda

    Proceedings of the International Conference on Artificial Intelligence: IC-AI'2000   4   1661 - 1665   2000.07  [Refereed]

    Research paper (international conference proceedings)   Multiple Authorship

  • An advertising information process model based on the cognitive appraisal theory

    Yuichiro Kato and Akifumi Tokosumi

    Proceedings for the 2nd International Conference of Cognitive Science and The 16th Annual Meeting of the Japanese Cognitive Science Society Joint Conference (ICCS/JCSS99)     442 - 447   1999.07  [Refereed]

    Research paper (international conference proceedings)   Multiple Authorship

Review Papers

  • Brand Management and TQM in the value co-creation age

      46 ( 4 )   2016.10  [Invited]

    Introduction and explanation (bulletin of university, research institution)   Single Author

  • Core Technology Strategy from a Long-term Perspective

    Yuichiro Kato

    Jtekt Engineering Jounal   ( 1014 ) 2 - 13   2016.10

    Introduction and explanation (bulletin of university, research institution)   Single Author

  • Values to be changed and the ability to be enhanced in order to ongoing development of attractive products and services,

    ( THE JAPANESE SOCIETY FOR QUALITY CONTROL )  44 ( 1 ) 71 - 76   2014.01

    Introduction and explanation (international conference proceedings)   Single Author

Presentations

  • K-Way Training Brand Management Part

    加藤雄一郎

    コマツウェイエキスパート研修  (KSA Head office (Brussels))  2014.12  -  2014.12  ㈱小松製作所

  • BM as Human Resource Development: The human resource to be developed through BM

    加藤雄一郎

    The 7th Global BM Meeting  (コマツウェイ総合研修センタ)  2014.10  -  2014.10  ㈱小松製作所

  • Komatsu Rental Initiative: From a Brand Management Perspective

    加藤雄一郎

    Komatsu Global Executive Meeting 2014  (コマツウェイ総合研修センタ)  2014.09  -  2014.09  ㈱小松製作所

  • The need for a long-term perspective to defeat risk aversion that prevents the creation of new value in organization

    Masahiro Ono and Yuichiro Kato

    Internationa Conference on Information and Social Science  2014.09  -  2014.09 

  • Change called for towards business creation 

    Suguru Nozue and Yuichiro Kato

    Internationa Conference on Information and Social Science  2014.09  -  2014.09 

  • From goods creation to value creation

    Masaki Niwa and Yuichiro Kato

    Internationa Conference on Information and Social Science  2014.09  -  2014.09 

  • Framework of Sustainable Competitive Advantage

    加藤雄一郎

    第2回BM欧州大会  (KSA Head office (Brussels))  2014.07  -  2014.07  ㈱小松製作所

  • For A Sustainable Differentiation

    加藤雄一郎

    グローバル・ブランド・マネジメント会議(世界大会)  (同社研修センター)  2013.11  -  2013.11  株式会社小松製作所

  • Brand Management

    加藤雄一郎

    グローバルBM会議(北米大会)  (Rancho Bernardo Inn – San Diego, California)  2013.09  -  2013.09  株式会社小松製作所

  • BM最新状況

    加藤雄一郎

    主管者会議  (同社研修センター)  2013.09  -  2013.09  株式会社小松製作所

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